Build your perfect pie

Recipe developer Erin Jeanne McDowell is known for her beautiful layered pies and pitched this story for three thanksgiving pie recipes. My role was to conceptualize how to present these recipes in an unexpected way and execute a photoshoot based on this presentation. The idea was to break the pies down into individual layers and have the reader decide which combination they would want to make. I art directed the photo shoot via zoom coordinating props and styling with Erin and photographer Mark Weinberg. Together we created imagery for each part of the presentation based on a mock-up that I created. We also created a layering gif topper and tablescape of the whole pies. I then worked with developer Irfan Uraizee to create a generator type article page where each layer of the pie could be selected and a compiled recipe would then be produced. 

Winner: Award of Excellence for Page Design at The Society for News Design Digital Competition

To view this project: https://wapo.st/pies

Credits: Photos by Mark Weingber; Food Styling and recipe development by Erin Jeanne McDowell